Communication key to telegraph propagation business

5:00 AM Wednesday November 18, 2015 Colin Taylor

1. Aerial view of the telegraph cucumber property with hot houses and home at 38 Madeleys Rd, Clarkville, North Canterbury.

A successful North Canterbury horticultural operation which is a leading supplier of telegraph cucumbers has been placed on the market as a freehold property and going concern business operation.

Located at 38 Madeleys Road in Clarkville the 4.05 hectare property encompasses a four bedroom house which is included in the sale.

“The cucumber operation was established by the vendors 30 years ago and has been built into a highly successful business,” says Dean Pugh of Bayleys North Canterbury who is selling the property and business by deadline sale closing next Thursday, November 26, unless it is sold earlier by negotiation.

“This is a well-respected business and brand that is recognised as a leader in its field,” Pugh says.

“The vendors’ unwavering dedication to investment in infrastructure, product quality, continuity of supply, packaging, and excellent market relationships have created a highly successful food producing property and operation.

“A strong consumer focus has seen it becoming the leading supplier of telegraph cucumbers in the South Island through a major supermarket chain.”

The intensive cucumber growing operation covers about 16,000 sq m with plants grown in hydroponic systems that have computerised environmental control and monitoring. The two boiler systems, a backup generator, packing shed, cool room, office and staff facilities support the operation and all are of a very high standard.


Interior view of telegraph cucumbers being hydroponically propagated within one of the hot houses.

Pugh says the critical equipment has built in duplication to ensure operational resilience.

Considerable care is taken throughout the growing process with systems intensively monitored to ensure the optimum environment is maintained for production. All plants are propagated on the property with the mature crop picked, graded, packed and delivered by the business. This ensures that a high quality product enters the market. Water for the hydroponic systems is drawn from a well on the property and heating is generated using re-refined oil.”

The staff structure includes a manager with staff and production accountability; along with a financial and office administrator who is responsible for the packing shed management and liaising with markets to keep them supplied with the product as required..

Pugh says a key to the success of the businesses success is the very close relationship the owners and staff have with the supermarkets they directly supply and the general produce markets.

“Communication is the key to effective crop and supply management with the utmost effort being put into product quality and meeting market specifications.”

The home included in the sale has large open plan living and dining areas which complement the business. “It is designed to create a separation between the home and the business and to afford a degree of privacy to the living and outdoor areas,” Pugh says. “Featuring a superior heating system, attached double garage and established garden, it enables a very relaxing lifestyle.”

Pugh says the sale of the property represents an opportunity for a new owner to take over an established and quality business, or to take it to the next level with a number of options for future growth.

The owners have plans for growing the capacity of the operation to meet increased market requirements and additional markets. It is possible that further housing and the sale of more horticultural land could be negotiated with an incoming owner,” he says.

Pugh says the enterprise would ideally suit an individual, couple or family who want to run their own business or possibly set up an equity partnership ownership.

He says the vendors may be able to provide the incoming purchaser with advice and expertise over a transition period to assist with a smooth transfer of ownership.

“This is a business that can be run at its current capacity and provide a new owner with an excellent return. Alternatively, it could be developed by increasing capacity and production. Much of the infrastructure to do so is already in place,” Pugh says.