Park with multiple income streams offers lifestyle change

10:20 AM Saturday October 18, 2014 Colin Taylor

View of entrance to Otorohanga Holiday Park which is up for sale.

Three Waikato businesses comprising the Otorohanga Holiday Park, laundry and fitness centre are being offered for sale as freehold going concern operations for an asking price of $1,799,000.

“All three businesses are set on 1.792 freehold hectares and are within walking distance to the main street of Otorohanga,” says Mark Prujean at ABC Business Sales who is marketing them exclusively.

“The vendors bought the land in 1995 and they are now keen to retire and to follow their family to Australia,” Prujean says.

“The holiday park was built in 2001 to cater for the large numbers of tourists that travel via Highway 3 to Waitomo Caves and beyond.”

He says the park has a good range of accommodation “to suit any pocket” and comprises 11 accommodation units, 16 powered sites for campervans and caravans; and 30 tent sites which are all centrally located around amenities block.

The park office is set just inside the main gate and is attached to the owner’s large four-bedroom home which has ample room for extended family or for conversion into back-packer accommodation to create additional revenue.

Otorohanga Holiday Park belongs to the Kiwi Holiday Parks group and uses its dedicated website as it main advertising and booking medium.

“Turnover has been consistently growing and could be greatly expanded by promoting in other advertising media,” Prujean says. “The park has forward bookings through to February 2015 and by working in with other tourism operators these numbers could be greatly increased.”

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View inside Otorohanga holiday park depicting campervans and tents. 

The 24-hour fitness centre was purpose built in 2010 and has in excess of $350,000 of equipment which includes an outside area for ‘boot camp’.

“The centre is complemented by an onsite physiotherapist, Zumba trainer and personal trainer making it a very good standalone business,” says Prujean. “The fitness centre currently does very little advertising so, with a good media campaign and leaflet drop to all the local sports and football clubs – along with concessions for long term membership - a great business could be made even better. 

“Health and fitness are a major growth industry in New Zealand with more and more people looking to be active and to live longer, healthier lives. With its central location in Otorohanga, top quality equipment and the excellent services provided it is not hard to see why the centre has a fast growing customer base.”  

Prujean says the coin-operated laundry business services the holiday park guests and is also open to the public. It has been operating since 2002 and is open 365 days a year.

“The business comprises five washing machines and four gas-heated dryers,” Prujean says.  “It is now at the stage where there is room for a full-time or part-time staff member to wash, dry and fold laundry to customer requirements.. There is a need for a local commercial laundry in the area as most businesses send overalls and the like to Hamilton or Auckland.”

Prujean says all three businesses are run exceedingly well by a couple with part time help. “However, with all three businesses getting busier, there is room for an extended family to move in and expand on this already profitable venture. There is also plenty of space to add a public mini putt course or some kind of adventure tourism attraction.”

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Wide horizontal view of section of the Otorohanga Holiday Park. 


Prujean says the businesses could be split into their separate components and leased out allowing the owner to live off the rent. “They could also be sold independently for the capital gain.”

He says there are plenty of options available with the purchase of the holiday park, fitness centre and laundry service. “Life here could be very rosy for an incoming family that brings in an injection of youth, drive and enthusiasm. For anyone looking to escape the city rat race and seeking a change of pace with manageable hours and an enviable income, this business should be high on their check-list.”  

Otorohanga is just over two hours south of Auckland on the tourist route to the Waitomo Caves. “It has great cafés, boutique shops, good schools, a supermarket, surgery and medical facilities all built around a large farming community for which the Waikato is renowned,” Prujean says.  

“This is the chance for a purchaser to change their lifestyle by picking up on this freehold investment property and multiple businesses.”