Silverdale’s large last shopping lot

1:45 PM Wednesday March 4, 2015 Colin Taylor

The 8.68 hectares of land for sale at 31 Curly Avenue, Silverdale – identified by a red border.

Part of a large landholding for sale in Silverdale Town Centre represents the final opportunity to secure retail development sites in the rapidly expanding Hibiscus Coast hub, say real estate brokers selling the property.

“An area of 3.2 hectares, zoned Town Centre within the larger parcel of undeveloped land, is one of a kind in this location,” says Deborah Dowling of Colliers International.  Along with her colleagues Euan Stratton and Sean Finnegan, Dowling is marketing for sale a total of 8.68 hectares at 31 Curly Avenue via deadline private treaty closing at 3 pm on Wednesday, March 18, unless it sells earlier by negotiation.

“Although the surrounding area has numerous sites zoned for business and industrial parks, this is the only block remaining in the Silverdale Town Centre permitting Mixed Use developments allowing high street and convenience retail outlets, large format stores and shopping centres.

“As an added opportunity, the same 3.2 hectares with its Special Zoning 19 classification can also be used for Commercial development if desired.

“With the remaining 5.48 hectares of the land holding zoned Residential, it is clear to see that this incredibly strategic and substantial property presents many options for developers or land bankers,” says Dowling.

The land is positioned directly between the new Silverdale Town Centre and the new Millwater subdivision - one of the fastest growing residential areas in New Zealand that is planned to house 10,000 residents on completion.

The Residential zoned hectares occupying the northern two thirds of the property are currently zoned for around seven low density 8000 sq m sites.

However, Dowling says the vendor has put forward a submission to council for a high density zoning which would give the land capacity for up to more than 50 sites.

The southern third of the property available for either retail or commercial use is immediately adjacent to the Silverdale Town Centre and its multi-national tenants like Bunnings, Pak’nSave and Placemakers.

Dowling says the rapidly growing Silverdale catchment has surged into public awareness recently with the migration of several large retail developments and their blue-chip tenants who have invested there because of the area’s fast-changing demographics.

“Pak’nSave, Bunnings and The Warehouse have driven this migration, particularly The Warehouse which has created 15,000 sq m of bulk retail space. This retail growth seeks to capitalise on about three thousand homes currently planned and being built by Fulton Hogan in the area directly north of the Curly Ave property for sale.

“Further substantial growth is planned and accounted for in the area, so this land for sale is now situated within a prime retail, residential and commercial location that is rapidly becoming the new service hub of northern Auckland,” says Dowling.

The property’s northern boundary is bordered by Wainui Rd, and the Weiti Stream marks its southern juncture with the town centre.

Stratton says a future extension of Curley Avenue will extend across the property and the adjoining land to connect to the new northern interchange on State Highway One, as well as the proposed extension of East Coast Road.

 “This will complete the area’s roading network that will link Millwater, Highgate business park, East Coast Road and the northern motorway. The access will give the property immediate connection to Auckland city which is just a 20 minute commute in off peak traffic.’’

“It will also allow better flow between another new 520 section, residential subdivision underway in nearby Red Beach on the old Peninsula Golf Course,” says Stratton.

The closer Millwater subdivision, established in 2005, is already supported by a diverse range of local amenities including three primary and three secondary schools, two kindergartens, a swimming centre and a gymnasium. There are also numerous playing fields, golf courses, beaches and reserves a short distance away.

A new park and ride facility linked to the northern busway servicing the area is close by the town centre.

Finnegan says Silverdale has been identified as one of Auckland Council’s top five areas for development.

“It is earmarked as the future commercial heart of the Hibiscus Coast, catering to the significant forecast population growth in the Rodney region.

“By 2031, there are expected to be 140,000 people residing in Rodney. This represents a growth rate of 37 per cent since 2011, which is faster than the adjacent North Shore region, as well as the overall Auckland region.”

As Rodney’s population grows, spending will also grow, says Finnegan.

“Annual household expenditure is projected to grow from $876 million in 2011 to $1.2 billion by 2031, representing a 51 per cent growth.”

“The Millwater development, along with the expected population increase within Silverdale Centre’s catchment, indicaters the future for developers here looks sound.”

“This property is ideally placed to meet the demands of what is a rapidly-transforming location,” says Finnegan.

What’s on offer?

The property: 8.68 hectares of land

Location: 31 Curly Ave, Silverdale

Agency: Colliers International.

Sales method: deadline private treaty.

Deadline date: Closes 3 pm, Wednesday, March 18.


  •          3.2 ha of land is zoned Town Centre.
  •          Only remaining block with this zoning.
  •          Allows for Mixed Use ‘high street’ developments.
  •          Permits retail outlets, large format stores, shopping centres.
  •          Ideal for developers and land bankers. 

Deborah Dowling, Colliers.jpg

Deborah Dowling of Colliers